CBE Assets
Logos
2×2 Red Brick with Black Text (white background)
2×2 Red Brick with Black Text (transparent)
2×2 Red Brick with White Text (transparent)
CBE Helix (red)
*This graphic is not an official department logo. Do not use it on printed or published CBE correspondence without also having the red brick logo.
Letterhead
Presentation Slides
NC State Brand Refresh 2025
Highlights
- Font – NC State’s new font is the open-source Roboto. This replaces Univers and Glypha typefaces. Google’s Roboto is conveniently based on Univers, so you won’t really notice much visual difference, however this means that you can easily access Roboto in everything from Google Docs to PowerPoint to Adobe software. You can also use Arial when needed, but given Roboto’s openness, I’d encourage using that whenever possible.
- Design Style – no gradients, no translucents, no drop shadow and instead heavy use of brand colors and tints. Rounded corners are back, as is texture.
- Logo(s) – official CBE logos can be found above. These are the only authorized departmental logo designs.
- NC State Marks – the list of graphics that we can’t use has expanded, to include Tuffy, the Block S, and the Hallmark (in addition to a variety of other seals and marks used historically).
- Circle Wolf – you probably recognize the Circle Wolf from the previous Think and Do the Extraordinary capital fundraising campaign. It has made a comeback, and is now available as a general purpose graphic element. It is not currently a replacement for the use of the official NC State logo (the Brick).
Important Reminders
- Under no circumstances should you use “NCSU” (except in the literal ncsu.edu web address). It is always NC State University, NC State or North Carolina State University.
- You still cannot make up a logo for university business – consult with your MarComm team if you need a visual identity for something.
- Editorial style hasn’t significantly changed, including a) we don’t use “Dr.” in front of someone’s name in a sentence (instead, “Derek Ham, assistant professor of graphic design”); b) no ampersands; c) no oxford commas
- Registered Student Orgs can have their own visual identities, but should not suggest they are representative of the university. Instead, should phrase their association (e.g.: Student Chapter or “at NC State”). However, if they support or are closely tied to the department, they must follow the core brand and use the NC State brick logo (and must comply with all the associated rules).
- Trademarks – all of these things are registered trademarks, and the university has the responsibility to protect and enforce the brand, and this is governed by policies, regs and rules (RUL 01.25.01). Our Trademark Licensing department will yell at the department communicator when there are violations of the brand, and they will then have to help enforce. When in doubt, please ask what is appropriate so we can avoid this situation.